Take a Shot with Giuseppe.
Product launch campaign for NotHangover by NotCo.
Concept: NotCo uses an AI chef named Giuseppe to help craft their recipes. This campaign aims to give a face to the chef while incentivizing people through brand activation to share the product online with a free sample of the product.
AD/CW: JD DiMatteo
Social Media Instagram Carousel Ads
Filter Mock-Up
Bar Social Media Promotion: Olde Magoun’s Saloon
Located: Somerville, MA
Promotional merchandise to be implemented in partnered bars
*Giuseppe imagery produced by AI software.