Stay Focused. Drive Distraction Free.
Public service announcement video campaign for Massachusetts Department of Transportation.
Concept: Modern lifestyles often encourage multitasking, leading individuals to attempt to accomplish various tasks simultaneously, even while driving. By showing multiple examples throughout different executions we take moments of distraction on the small scale and compare them with the higher stakes of distracted driving.
AD: JD DiMatteo, Lilian Nguyen
CW: Olivia Qi
Videographer: Danny Dolan