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Time for an Audiobook.
Challenge: Raise brand awareness for Libby by engaging with current culture.
Concept: Reading is trendy. Booksellers all over are capitalizing on BookTok and Bookstagram, but popular books can often be embarrassing to read in public when you're on the SpiceTok side of BookTok. With the Libby app, readers can read anything from fairy smut to Edward Cullen's icy member anywhere without guilt (and it's free!). So when you don’t want your peers to know what you’re reading, it’s Time for an Audiobook.
AD/CW: JD DiMatteo
