Your Aesthetic Made Timeless.
Ad campaign for Christopher Ward.
Ask: Turn Gen Z into the ultimate watch advocates while maintaining CW current brand identity.
Concept: Gen Z is always on the search for the perfect fashion pieces tailored uniquely to their aesthetic so Christopher Ward will make their aesthetic timeless by reframing the current catalogue to apply to different youth styles while placing importance on the often forgotten female watch audience.
AD/CW: JD DiMatteo
Case Study Video
OOH ads
Social Media Ads: Instagram
Social Media Brand Ads: TikTok
The watch company on ‘the clock app’ is essential. Further delve into the minds of Gen Z by exemplifying that Christopher Ward won’t just make your aesthetic timeless, but will match it.
Influencer Collaboration
Emma Chamberlain and Olivia Rodrigo are major game players in Gen Z fashion today. With fan pages dedicated to what these women are wearing, their endorsement would hit the target audience right on the head.
