Challenge: Turn Gen Z into the ultimate watch advocates while maintaining CW current brand identity.

Concept: Gen Z is always on the hunt for stylish fashion pieces that are -- now more than ever -- made to last. Christopher Ward is here to show Gen Z that while their products are an investment, they are also timeless pieces to match that aesthetic they've been striving for since they were 12 and won't be letting go of any time soon. No matter their personal style choices, Christopher Ward will have a watch for them from cottage core to hardcore punk. Introducing Your Aesthetic Made Timeless.

AD/CW: JD DiMatteo